Integrated Dashboard
The integrated dashboard is a method to measure the activities of the company in terms of its vision and strategy. Provides managers with an overview of business benefits.
It is a business management tool that shows continuously when a company and its employees achieve the results defined by the strategic plan. It is also a tool that helps the company to express the objectives and measures necessary initiatives to fulfill the strategy.
Within the tourism sector is vital to measure, at the right time, the effectiveness and efficiency of the strategy. Distinctive features as the fiscal year, the period of recruitment, seasonal sale of travel services, indicators and visions will be considered in an integrated dashboard.
Objectives:
- Develop a consistent and transparent strategy.
- Communicate the strategy throughout the organization.
- Coordinate the objectives of several organizational units.
- Connect goals with financial and budgetary planning and with recruitment, sales, marketing and human resources departments
- Identify and coordinate the strategic initiatives, taking into account timing, origin and destination market.
- Measure in a systematic way the performance, proposing appropriate corrective actions.
Aspects to be considered
The information contained in dashboards can be divided into two areas: external and internal:
- The internal area should be able to show information related with clients and industry suppliers, as well as human resource management. The available template for the season of high activity, get discounts for purchase rebates, ensuring proper management of collection, verify the availability of space on periods and key destinations, etc This is information to be found in company's own systems
- In the outer area there will be focus on analyzing and obtaining data from the direct and indirect competition. Indicators such as the percentage of a target market, sales volume and bookings, compared to competitors are key to measure the success of the strategy.
Features
- The nature of the information used will appear in quantitative terms and ratios. An indicator of "Bookings" is useless if it is not measured with others like the number of passenger bookings, average price and average cost per booking, reservation profitability …
- The relationship between the dashboard and the profile of the target. The sales department will always know the status of the top clients in terms of sales volume, and cancellations.
- The solution of problems. Detect problems in the sale process through online applications, ensuring the availability of hotel product and aircraft are some of the problems to be detected in real time.
- Simple and short information. In any case, the dashboard should not reach the level of detaild of bookings or service.
Dashboard Content
Every organization has to take some specific variables to carry out the measure management.
It is important to note that the content of any dashboard is not reduced only to numbers, it must have very specific content for each department or each responsible.
Indicators are objective elements that describe specific situations, and try to somehow measure the proposed variables on each case. If one objective is to achieve greater market share for hotel services is essential to measure the volume of sales. On the other hand, the average profitability per booking will be secondary.
The dashboard is based on all kind of indicators, taking into account the prospective and retrospective aspects, giving a global point of view much more complete and effective. Its function is to combine a number of elements to provide an overview and solutions for each case.
The dashboard looks to obtain the minimum necessary information, so that together with monetary variables global management can be arried out. This information must be displayed in a very visual format for easy analysis and should allow deepen on the origin of used indicators.
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